Brand kit
tiguar materials in one place
Logo, colours, typography, and tone of voice for partners, distributors, and media. Use them in an unchanged form.
Logo
Three versions of one mark
Use the primary logo by default. The emblem and wordmark are for situations where the full mark does not work.
Primary logo
Full version: emblem and wordmark. Used by default.
Emblem
The symbol alone, without the name. For profile pictures, app icons, or favicons.
Wordmark
The wordmark alone: when the space is too small for the full mark to remain legible, or when the emblem works alongside as a separate graphic element.
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ZIP packColours
Black, white, and six complementary colours
HEX and RGB are for screens, CMYK and Pantone for print.
Primary colours
Two colours that form the core of our visual identity.
#000000
- RGB
- 0 0 0
- CMYK
- 0 0 0 100
#FFFFFF
- RGB
- 255 255 255
- CMYK
- 0 0 0 0
Complementary colours
Supporting palette: for accents, call-to-action buttons, backgrounds, and social media graphics.
#850B56
- RGB
- 133 11 86
- CMYK
- 43 100 26 25
- Pantone
- 235 C
#97999B
- RGB
- 151 153 155
- CMYK
- 42 32 31 10
- Pantone
- Cool Grey 7 C
#00677F
- RGB
- 0 103 127
- CMYK
- 88 42 34 20
- Pantone
- 315 C
#3D3B37
- RGB
- 61 59 55
- CMYK
- 64 56 58 62
- Pantone
- Black 7 C
#949300
- RGB
- 148 147 0
- CMYK
- 45 28 100 12
- Pantone
- 384 C
#FFD701
- RGB
- 255 215 1
- CMYK
- 1 13 93 0
- Pantone
- Yellow 012 C
Typography
Martian Mono and Roboto
We set headings in Martian Mono and body copy in Roboto. Both are free on Google Fonts.
Body text
Roboto
Paragraphs, descriptions, forms, and captions.
Regular 400 and SemiBold 600
Google Fonts
For partners
Extended assets
Our resource library, including HiRes and Web lifestyle photos, packshots, 3D models, and projects, is available on our platform.
If you are not our partner yet...